Famed for iconic models such as the Sea-Dweller, GMT-Master and the Daytona, Rolex watches have become synonymous with luxury horology. Founded in 1905 by watchmaker Hans Wilsdorf, the brand achieved innovations such as the world’s first waterproof watch, and continues to lead the industry to this day.
Wearing a priceless Rolex luxury watch enables entry into a world of unlimited possibilities.
Rolex’s story began when founder Hans Wilsdorf created the first waterproof wristwatch – the Oyster – and developed into a range of timepieces that have become icons of watchmaking. Discover Rolex watches on the wrists of pioneers, artists, athletes and visionaries and journey to the very highest summits and the deepest part of the oceans.
Pioneer in the development of the wristwatch, the brand is at the origin of numerous major watchmaking innovations.
Rolex has registered over 400 patents in the course of its history. Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions.
Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.
Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions.
Rolex watches have proved themselves from the start in the most extreme conditions imaginable – from the depths of the deepest oceans to the summits of the highest mountains, in the air and on the race track. And to ensure that all Rolex watches can live up to these high expectations, every single one is tested to extremes before it is allowed to leave the Rolex site.
The Perpetual movements that equip the Rolex models play a key role in the reputation for excellence of Rolex watches.
These self-winding mechanical movements, all rigorously certified as chronometers by the Swiss Official Chronometer Testing Institute (COSC), are entirely designed and manufactured by Rolex based on common characteristics. These ensure high performance and adherence to uncompromising requirements in terms of precision, reliability, shock-resistance, efficient self-winding and ease of maintenance.